Hyundai Offers $1.49 Gas

The folks over at Hyundai Motors are kicking the asses of other manufacturers at recession marketing. They were first with the offer to take back new cars if a buyer loses his job. On Tuesday, the Koreans went one better by offering a $1.49 price lock on gas for a year. What's next, speeding ticket coverage?
According to Business Week, Hyundai has used savvy marketing to up its share of the US market from 2.9% to 4.3% so far this year. With gas set to rise due to violence near Nigeria oil fields, Hyundai's deal is set to be worth some serious cash for summer drivers. It's sure to further increase the brand's toe-hold in the market.
How does it work? Buyers will receive a special credit card that registers $1.49 at the pump, regardless of the price of gas. Hyundai pays the store the difference.
Got any friends at a Hyundai dealership who can slip us one of those cards?